PUZZLING PASSENGERS
Aviva wanted to be seen as more likable. We aimed to achieve this within their 'solving your insurance problems' brand platform by showcasing relatable scenarios instead of just problem-solving.
We focused on universally annoying car passengers—like the radio twiddler and back-seat driver. Director Michael Harding helped us capture the comedy between the driver and his bothersome friends.
Filmed at Twickenham Film Studios with a giant 8k screen, we completed our cinema ads and social cut-downs in one day.