FLEET DREAMS
Half of fleet managers feel stressed because they're juggling fleet management with other responsibilities. We needed to show them how Alphabet could turn this headache into an easy task with our "FLEET DREAMS" campaign.
Fleet Dreams exudes calm, instills confidence, and transports managers to a place where everything works perfectly. An elegant illustration style visualized this dream-like world, while a reassuring, playful tone added charm. Subtle sonic cues from guided meditations and ASMR enhanced our radio and video content.